Project Description
OmniPush platform is a cloud-based platform that transforms real-time business events into marketing campaign messages, in order to create real-time promotion strategies easily, quickly and efficiently.
Project Details
- Client: OmniPush
- Date: 19 June 2016
OmniPush Features
CROSS PLATFORM NOTIFICATIONS
Massive push notifications, regardless of mobile platform client (iOS, Android, Windows).
FLEXIBLE CUSTOMER SEGMENTATION
Flexible, dynamic and parametric selection mechanism of the target audience based on all available data.
MODERN USER INTERFACE
Web Portal based on modern responsive technologies with emphasis on user experience.
EXTENSIVE REPORTING
Extensive reporting system allowing tracking and efficiency of realtime campaigns.
CUSTOM USER TAGS
Create and manage custom customer tags utilized by campaign .
DEVICE GROUPING
Consolidate user mobile devices into a sigle "named-user" user.
USER MANAGEMENT
User management and roles managed by the system administrator.
TEST BEFORE SENDING
Ability of testing campaigns with predefined test devices.
EASY RESTFUL APIs
Take advantage of the extensive API in order to integrate your mobile apps.
ERP SYSTEM INTEGRATION
Custom interfaces for uploading and linking ERP data to mobile users.
CONNECTION WITH OTHER PLATFORMS
Custom interfaces with third party customer systems.
SOLUTION BASED ON MICROSOFT CLOUD
The solution is based and hosted on a cloud environment (Windows Azure) allowing for high availability and scalability.
OmniPush Benefits
ECONOMY OF SCALE
Push notification costs are tens of times smaller than those of SMS.
SPEED
The creation, management and execution of strategic campaigns is optimized, providing fast information resulting in significant cost savings.
REUSABILITY
The communication strategies can be reused at a later time or schedule execution on regular intervals.
FLEXIBILITY
The platform provides the ability to send SMS messages (fallback) through an authorized gateway in order to cover a larger target audience.
CONFIGURABILITY
By linking with client systems we provide even more customization and configuration.
CONNECTIVITY
Online or Batch connectivity with any client system that can be used at any point of the process.
